Description

Shoe Dog: A Memoir by the Creator of NIKE is a fascinating book showing the story of how Phil Knight developed the global brand, as it is today Nike. You are provided with a compelling insight into the struggles along with the effort and time of developing a business.

It all started with identifying Japan as an opportunity.

The book is written like a story with each chapter following a year in the life of the founder and his business from the early 60’s up until 1980. The book is truly inspirational showing the development of a brand against the global sports bands and how he battled against adversity.

I really enjoyed this book and is one of my favourites to recommend to others.

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