Description

The Power of Habit: Why We Do What We Do, and How to Change shares insights into how habits work, how do we develop them, how do we break them?

The book contains scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distil vast amounts of information, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

The Power of Habit shows why some people and companies struggle to change, despite years of trying while others seem to remake themselves overnight. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr.

At the core it expresses the argument, we are a product of our habits, and by harnessing this science we can control our habits, introducing new desirable ones whilst also eradicating others.

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